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indicative of a nonchalant attitude towards potential criticism; carefree

idea, behavior, style, or usage that spreads virally through a culture from person to person

1. Italian surname of uncertain origin, likely reflecting the occupation of painter (pittore); 
2. derivation of crude Mexican slang (pinche), an all-purpose insult enhancer 

{This domain name is not a reference to the Littlest Pet Shop episode titled "What, Meme Worry." I coined the phrasea mashup nod to MAD magazine and viral mediain the aughts and, in fact, registered this domain more than two years before the phrase was used for that episode.}